September 16, 2021 | 12-1p CT

Key Take-A-Ways:

  • A detailed understanding of the key components of a proactive Digital Front Door strategy and how this innovative system for member engagement works.
  • The practical know-how to select the best framework for building a Digital Front Door that matches their organizational structure, needs and goals.
  • A new awareness of the importance of systematically gathering and analyzing data in order to launch a robust Digital Front Door strategy.


  Watch Recording

Nichole McGrath, Vice President Client Success, Onlife Health
Dr. Catherine Bass, Sr. Director of Informatics & Innovation, Onlife Health
Solome Tibebu, Founder & CEO, Cognific
Karen Vloedman MD, MPH, Senior Medical Director, PopHealthCare

A Post-COVID world: How innovative care solutions are transforming behavioral health

July 20, 2021 | 1:00 pm – 2:00 pm ET

Key Take-A-Ways:

  • Learn about the broad spectrum of care options now available to address behavioral health issues
  • Explore the new technologies that are helping health care providers identify and connect people to local social service organizations more effectively
  • See how health insurance providers can leverage publicly available data and member-level data to forge new relationships with members and drive preventive interventions for both individuals and entire populations
  • Understand how the modern-day house call is providing a new level of care that not only addresses physical and mental health issues but also provide relevant behavioral-health information that can only be obtained in person



Dr. Catherine Bass, Data Science, Onlife Health
Joanna M Thomas, MB, ChB, FAAFP, Vice President, Clinical Strategy and Population Health, Arkansas Blue Cross Blue Shield
Shana Hoffman, President & Chief Executive Officer, New Directions Behavioral Health

The Intersection of SDoH and Behavioral Health

Thursday, Mar 25, 2021 | 12-1p CT

Key Take-A-Ways:

  • Discuss the true definition of behavioral health
  • Describe how Social Determinants of Health (SDoH) factor into a person’s behavioral health
  • Explain the drivers of incorporating SDoH and behavioral health in whole person treatment
  • Recognize the roles and responsibilities of solution providers and health plans in addressing a person’s social and emotional health needs


A recording of the webinar event is available here.

Speakers: Catherine Bass, PhD, Director of Informatics, Onlife Health; Carla Raynor, VP Consumer Experience & Brand Management, BlueCross BlueShield of Tennessee; Nick Dewan, M.D., Vice President, Behavioral Health, GuideWell Health

"The Journey to Well-being: Consumer Trends in Engagement”

December 16, 2020 | 1pm – 2pm ET

Key Take-A-Ways:

  • Discuss the traditional definition of wellness and how its evolved and how its driving changes in healthcare.
  • Who are the main players to look out for in this space right now?
  • How is the evolution of the consumer’s expectations when it comes to their health driving how health plans are engaging with their members?
  • How can we leverage the engagement approach large consumer brands (Netflix, Amazon) take in the healthcare space?
  • How do all parties in the health ecosystem play a role in consumer well-being.
  • Review the trends to be expected in the space for 2021 and beyond.

A recording of the webinar event is available here.

Speakers: Dr. Catherine Bass, Dr. Chris Dodd & Dr. Kelli Tice Wells; Moderated by Leigh Ann Ruggles

"Three Perspectives, One Goal: Addressing SDoH More Effectively”

December 4, 2020 | 1pm – 2pm ET

Key Take-A-Ways:

  • Appreciate the key role data science must play in addressing SDoH on a more comprehensive level by quantifying and identifying the specific risk factors in each community and drive both member and population interventions more effectively.
  • Gain a better understanding of the structural weaknesses as well as new opportunities for addressing SDoH that COVID-19 has revealed.
  • See how the tools and resources being used to address SDOH are influencing healthcare providers to adopt a new approach to patient care that is helping them achieve better health outcomes.
  • Understand how community-based home-health services provide the local knowledge about social and environment factors to impact health outcomes and discover the root causes of poor health.


A recording of the webinar event is Available Here.

Speakers: Justin Leedy & Dr. Catherine Bass

"Why the Smart Money is on Data"

November 09, 2020 | 1pm – 2pm ET

Key Take-A-Ways:

  • “The Echo Effect”—How a true omni-channel communication strategy with multiple synchronized touch points, combined with targeted messaging, can amplify the power and effectiveness of a marketing campaign.
  • How health plans can implement a long-term marketing strategy and still focus on and achieve their short-term membership goals.
  • How personas can provide engagement insights about consumer messaging and communication preferences for decision gatekeepers.


A recording of the webinar event is available here.

Speakers: Dr. Catherine Bass & Dr. Erica Zuhr

“NETFLIX, Data Science and the Transformation of Consumer Engagement” 

June 1, 2020 | 1pm – 2pm ET

Key Take-A-Ways:

  • Understand the sophisticated data analytical processes similar to those Netflix uses to make personalized suggestions and generate its “Percent Match Score.”
  • Discover how member-level personalization tools are already being implemented by wellness programs.
  • See how machine learning will, soon drive member engagement by dynamically updating and revising content, recommendations, challenges, and other engagement touchpoints in order to match and meet the specific personalized needs of each member.
  • Come away with several real-world, consumer-engagement strategies that can be implemented by almost any organization to personalize the member experience.


A recording of the webinar event is available here.

Speaker: Dr. Catherine Bass & Dr. Svetlana Bender

“Developing Consumer-Centric Strategies Using Data & Behavioral Science

April 29, 2020 | 1pm – 2pm ET

Key Take-A-Ways:

  • Understand the importance of leveraging data to promote appropriately customized and personalized experiences for members
  • Learn common behavioral biases relevant to healthcare
  • Understand how behavioral economics can inform health-related decision making
  • Describe examples of customization at the health insurance provider, client, group and member levels


A recording of the webinar event is available here.