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AHIP Webinar | Presented by Onlife Health

Speakers: Dr. Catherine Bass & Dr. Erica Zuhr

“NETFLIX, Data Science and the Transformation of Consumer Engagement” 

June 1, 2020 | 1pm – 2pm ET

Key Take-A-Ways:

  • Understand the sophisticated data analytical processes similar to those Netflix uses to make personalized suggestions and generate its “Percent Match Score.”
  • Discover how member-level personalization tools are already being implemented by wellness programs.
  • See how machine learning will, soon drive member engagement by dynamically updating and revising content, recommendations, challenges, and other engagement touchpoints in order to match and meet the specific personalized needs of each member.
  • Come away with several real-world, consumer-engagement strategies that can be implemented by almost any organization to personalize the member experience.


A recording of the webinar event is available here.