events

Join Us at One of Our Events

07 Oct

Posted at 16:22h in events

Speakers: Justin Leedy & Dr. Catherine Bass

"Why the Smart Money is on Data"

November 09, 2020 | 1pm – 2pm ET

Key Take-A-Ways:

  • “The Echo Effect”—How a true omni-channel communication strategy with multiple synchronized touch points, combined with targeted messaging, can amplify the power and effectiveness of a marketing campaign.
  • How health plans can implement a long-term marketing strategy and still focus on and achieve their short-term membership goals.
  • How personas can provide engagement insights about consumer messaging and communication preferences for decision gatekeepers.

 

Register Now! 

26 May

Posted at 09:39h in events

Speakers: Dr. Catherine Bass & Dr. Erica Zuhr

“NETFLIX, Data Science and the Transformation of Consumer Engagement” 

June 1, 2020 | 1pm – 2pm ET

Key Take-A-Ways:

  • Understand the sophisticated data analytical processes similar to those Netflix uses to make personalized suggestions and generate its “Percent Match Score.”
  • Discover how member-level personalization tools are already being implemented by wellness programs.
  • See how machine learning will, soon drive member engagement by dynamically updating and revising content, recommendations, challenges, and other engagement touchpoints in order to match and meet the specific personalized needs of each member.
  • Come away with several real-world, consumer-engagement strategies that can be implemented by almost any organization to personalize the member experience.

 

A recording of the webinar event is available here.

29 Apr

Posted at 09:38h in events

Speaker: Dr. Catherine Bass & Dr. Svetlana Bender

“Developing Consumer-Centric Strategies Using Data & Behavioral Science

April 29, 2020 | 1pm – 2pm ET

Key Take-A-Ways:

  • Understand the importance of leveraging data to promote appropriately customized and personalized experiences for members
  • Learn common behavioral biases relevant to health care
  • Understand how behavioral economics can inform health-related decision making
  • Describe examples of customization at the health insurance provider, client, group and member levels

 

A recording of the webinar event is available here.

25 Mar

Posted at 09:36h in events

Speaker: Dr. Catherine Bass

“Social Determinants of Health: Connecting The Dots Through Wellness

March 25, 2020 | 1pm – 2pm ET

Key Take-A-Ways:

  • Summarize the role social determinants of health play in a member’s health and wellness journey
  • Understand the advantages and disadvantages of using publicly available data
  • Describe two analytical approaches using social determinants of health data

 

A recording of the webinar event is available here.

26 Mar

Posted at 09:21h in events

“Understanding the Power of Persona-Based Engagement”

March 26, 2019 | 2pm – 3pm ET

In this webinar we discuss how personas provide a greater understanding of the behavior, preferences and expectations of members in order to create a more personalized experience within a health insurance provider’s wellness program.

A recording of the webinar event is available here.

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