events

Join Us at One of Our Events

 

Speakers: Catherine Bass, PhD, Director of Informatics, Onlife Health; Carla Raynor, VP Consumer Experience & Brand Management, BlueCross BlueShield of Tennessee; Nick Dewan, M.D., Vice President, Behavioral Health, GuideWell Health

"The Journey to Well-being: Consumer Trends in Engagement”

December 16, 2020 | 1pm – 2pm ET

Key Take-A-Ways:

  • Discuss the traditional definition of wellness and how its evolved and how its driving changes in healthcare.
  • Who are the main players to look out for in this space right now?
  • How is the evolution of the consumer’s expectations when it comes to their health driving how health plans are engaging with their members?
  • How can we leverage the engagement approach large consumer brands (Netflix, Amazon) take in the healthcare space?
  • How do all parties in the health ecosystem play a role in consumer well-being.
  • Review the trends to be expected in the space for 2021 and beyond.
 

A recording of the webinar event is available here.

Speakers: Dr. Catherine Bass, Dr. Chris Dodd & Dr. Kelli Tice Wells; Moderated by Leigh Ann Ruggles

"Three Perspectives, One Goal: Addressing SDoH More Effectively”

December 4, 2020 | 1pm – 2pm ET

Key Take-A-Ways:

  • Appreciate the key role data science must play in addressing SDoH on a more comprehensive level by quantifying and identifying the specific risk factors in each community and drive both member and population interventions more effectively.
  • Gain a better understanding of the structural weaknesses as well as new opportunities for addressing SDoH that COVID-19 has revealed.
  • See how the tools and resources being used to address SDOH are influencing healthcare providers to adopt a new approach to patient care that is helping them achieve better health outcomes.
  • Understand how community-based home-health services provide the local knowledge about social and environment factors to impact health outcomes and discover the root causes of poor health.

A recording of the webinar event is available here.

Speakers: Justin Leedy & Dr. Catherine Bass

"Why the Smart Money is on Data"

November 09, 2020 | 1pm – 2pm ET

Key Take-A-Ways:

  • “The Echo Effect”—How a true omni-channel communication strategy with multiple synchronized touch points, combined with targeted messaging, can amplify the power and effectiveness of a marketing campaign.
  • How health plans can implement a long-term marketing strategy and still focus on and achieve their short-term membership goals.
  • How personas can provide engagement insights about consumer messaging and communication preferences for decision gatekeepers.

 

A recording of the webinar event is available here.

Speakers: Dr. Catherine Bass & Dr. Erica Zuhr

“NETFLIX, Data Science and the Transformation of Consumer Engagement” 

June 1, 2020 | 1pm – 2pm ET

Key Take-A-Ways:

  • Understand the sophisticated data analytical processes similar to those Netflix uses to make personalized suggestions and generate its “Percent Match Score.”
  • Discover how member-level personalization tools are already being implemented by wellness programs.
  • See how machine learning will, soon drive member engagement by dynamically updating and revising content, recommendations, challenges, and other engagement touchpoints in order to match and meet the specific personalized needs of each member.
  • Come away with several real-world, consumer-engagement strategies that can be implemented by almost any organization to personalize the member experience.

 

A recording of the webinar event is available here.

Speaker: Dr. Catherine Bass & Dr. Svetlana Bender

“Developing Consumer-Centric Strategies Using Data & Behavioral Science

April 29, 2020 | 1pm – 2pm ET

Key Take-A-Ways:

  • Understand the importance of leveraging data to promote appropriately customized and personalized experiences for members
  • Learn common behavioral biases relevant to healthcare
  • Understand how behavioral economics can inform health-related decision making
  • Describe examples of customization at the health insurance provider, client, group and member levels

 

A recording of the webinar event is available here.

Speaker: Dr. Catherine Bass

“Social Determinants of Health: Connecting The Dots Through Wellness

March 25, 2020 | 1pm – 2pm ET

Key Take-A-Ways:

  • Summarize the role social determinants of health play in a member’s health and wellness journey
  • Understand the advantages and disadvantages of using publicly available data
  • Describe two analytical approaches using social determinants of health data

 

A recording of the webinar event is available here.

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