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21 Oct AHIP Webinar | Presented by Onlife Health
Next-Level Engagement: The Power Of Clustering-Based Content Recommendations
November 11, 2021 12:00 | 1:00 PM CT
Key Take-A-Ways:
- How critically important it is for health insurance providers to proactively engage with their members in order to build stronger relationships that improve brand loyalty.
- How personas based on SDoH can be leveraged to prioritize specific customized content to address a member’s most urgent health issues, including vaccine hesitancy.
- How six Medicare Advantage personas and six Commercial personas provided valuable engagement insights and identified gaps in care.