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AHIP Webinar | Presented by Onlife Health

Next-Level Engagement: The Power Of Clustering-Based Content Recommendations

November 11, 2021 12:00 | 1:00 PM CT

Key Take-A-Ways:

  • How critically important it is for health insurance providers to proactively engage with their members in order to build stronger relationships that improve brand loyalty.
  • How personas based on SDoH can be leveraged to prioritize specific customized content to address a member’s most urgent health issues, including vaccine hesitancy.
  • How six Medicare Advantage personas and six Commercial personas provided valuable engagement insights and identified gaps in care.


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