Speakers: Justin Leedy & Dr. Catherine Bass
“Why the Smart Money is on Data”
November 09, 2020 | 1pm – 2pm ET
- “The Echo Effect”—How a true omni-channel communication strategy with multiple synchronized touch points, combined with targeted messaging, can amplify the power and effectiveness of a marketing campaign.
- How health plans can implement a long-term marketing strategy and still focus on and achieve their short-term membership goals.
- How personas can provide engagement insights about consumer messaging and communication preferences for decision gatekeepers.
A recording of the webinar event is available here.