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AHIP Webinar | Presented by GuideWell Connect

Speakers: Justin Leedy & Dr. Catherine Bass

“Why the Smart Money is on Data”

November 09, 2020 | 1pm – 2pm ET

Key Take-A-Ways:

  • “The Echo Effect”—How a true omni-channel communication strategy with multiple synchronized touch points, combined with targeted messaging, can amplify the power and effectiveness of a marketing campaign.
  • How health plans can implement a long-term marketing strategy and still focus on and achieve their short-term membership goals.
  • How personas can provide engagement insights about consumer messaging and communication preferences for decision gatekeepers.


A recording of the webinar event is available here.