Speaker: Dr. Catherine Bass & Dr. Svetlana Bender
“Developing Consumer-Centric Strategies Using Data & Behavioral Science
April 29, 2020 | 1pm – 2pm ET
- Understand the importance of leveraging data to promote appropriately customized and personalized experiences for members
- Learn common behavioral biases relevant to healthcare
- Understand how behavioral economics can inform health-related decision making
- Describe examples of customization at the health insurance provider, client, group and member levels
A recording of the webinar event is available here.