Personas

Category
White Paper
About This Project

In this white paper, we’ll take a closer look at how the Informatics team at Onlife Health developed five data-driven personas that represent a cross-section of our population. We’ll examine how these personas provide greater understanding of the behavior, preferences and expectations of our users and explore four practical applications of personas that demonstrate their ability to transform multiple dimensions of a wellness program.

At Onlife Health, we see the Revolution in Big Data as a once-in-a-generation opportunity to transform every aspect of our wellness platform, from changing the way we communicate with users to providing insights for our product innovation. We already provide a wellness experience in which the content, visuals, motivational tools, support groups and other features of our platform are tailored to match user profiles. As we continue to capture and develop richer amounts of information, our goal is to create a level of personalization that drills down and establishes a 1-to-1 relationship with each user, creating a bond that supports day-to-day healthy behavioral changes and delivers a new level of engagement and results. Click here

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