29 Jan Onlife Health and HealthTrust Co-Hosting Session at 2019 Health Benefits Conference & Expo
Onlife Health and HealthTrust Co-Hosting Session at 2019 Health Benefits Conference & Expo
Brentwood, Tenn., January 29, 2019—Onlife Health, a national company with 22 years of expertise in delivering comprehensive wellness engagement solutions, and HealthTrust, a non-profit provider of high quality, cost-effective benefit plans to public sector employees and their families in New Hampshire, are today co-hosting a session at the Health Benefits Conference & Expo (HBCE) in Clearwater, Florida.
Entitled “Driving Greater Engagement through Personalization,” the session will discuss how a wellness programs can harness the power of personalization at many levels – from an individual’s clinical needs and their social determinants of health, to using personas to deliver content and programming that is more relevant for each member.
The session will also discuss how advanced analytic techniques can personalize the member experience to drive results and how personalization will continue to evolve in the future through machine-learning techniques, artificial intelligence, and increased understanding and utilization of data on social determinants of health.
Catherine Bass, M.S., Ph.D., director of informatics at Onlife Health, and Scott Weden, benefits and wellness manager at HealthTrust, will be the two featured speakers. Leigh Ann Ruggles, vice president, chief revenue officer at Onlife Health, will serve as moderator. Since 2007, Onlife Health has partnered with HealthTrust to provide wellness programs and health-promotion services to member-group employees, retirees, spouses and eligible dependents.
“Consumers have grown to expect personalization in their daily lives—from their Amazon account to their Starbucks order,” Bass said. “Working with HealthTrust, we’ve developed a more personalized approach in their wellness offering that has increased engagement and resulted in stronger outcomes in the health journey of members.”
“Onlife Health has been a valuable partner in delivering a comprehensive menu of wellness solutions and health management offerings to our member groups,” Weden said. “We’re looking forward to presenting at HBCE what we’ve learned about personalizing a wellness program and the impact it can have.”
About Onlife Health
Onlife Health brings end-to-end simplicity to population health and wellness, connecting and integrating people, technology, and benefit design through our user-friendly engagement platform to guide members to the next right thing to do in their healthcare journey. For more information, visit onlifehealth.com.