Onlife Health and Dialog Health Pilot Successful Text-messaging Wellness Campaign

 

Brentwood, Tenn., Apr. 28, 2016—Onlife Health, a leading provider of population health management solutions for health plans and employers, and Dialog Health, a specialist in two-way mobile messaging programs that drive compliance and impact, today announced the results of a successful text-messaging pilot that dramatically increased member engagement in an employer-sponsored wellness program.

A text-messaging campaign for a large employer was credited with significantly boosting participation in wellness activities. As a result of a 30-day texting campaign, an additional 5,079 employees completed health-related activities, increasing the total for the organization to 70.1 percent from 19.2 percent of eligible plan members. In addition to earning activities-based incentives, employees expressed a high degree of satisfaction with the reminders and recommended that their employer use the program again. 

“Communicating with plan members via two-way text messages can have a real impact on affecting the health of populations,” said Brandon Daniell, president of Dialog Health. “Using our engagement platform, we customized a solution to address a specific need: reminding plan members throughout the U.S. to complete their wellness activities. Employees received custom-built messages based on their participation levels in wellness activities. In a matter of weeks, engagement more than tripled.”

“As a complementary communication platform, text messaging proved to be very effective in engaging plan members with their wellness offerings,” commented Matthew Redman, vice president of service delivery and operations at Onlife Health. “More than 92 percent of the targeted employees had phones capable of receiving SMS texts. Excluding those who opted out or had invalid phone numbers, we successfully reached over 86 percent of the targeted members and converted nearly three out of four employees who were at risk of not earning their incentives.”

Among the primary concerns of health plans and employers is how to drive engagement in wellness initiatives. This pilot demonstrated how a text-messaging system successfully promoted and measurably increased participation in a company-sponsored wellness program, improved member engagement and satisfaction, and helped employees earn premium discounts to help offset healthcare costs.

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